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X-Ray Specs, Turning 30, and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words.
And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.
Last week I looked in the mirror at the 30 year old staring back at me and thought:
"30? What does this number actually mean though?"
Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?
You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:
These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.
Enough Is Enough!
Next time you share war stories with another website owner ask them the question:
"How is your website performing?"
I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business:
Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."
What?! Have these people lost their minds?! Let us consider some better responses:
Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year"
Anon: "Last month we made more profit than we made the whole of the first quarter!"
Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers.
How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.
In fact - you are running on guesswork - the world's most ineffective business fuel.
No Matter How Old You Are You Need To Wear Glasses
Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website.
You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.
Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.
Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them.
Pick a number, any number? No, pick profit - it's the best number there is.
Author of The Website Marketing BibleTM
About The Author
Download Your FREE Sampler Of The Website Marketing BibleTM Now And Get FREE Bonuses Worth £159 ($288): http://www.websitemarketingbible.com
Online Advertising: Three Smart Online Advertising Secrets To Promote Your Online Business
The shortcut to succeed in business is to do what thosewho have succeeded did.Below are three smart online advertising secrets you can use now to ensure your success.
Youve Got A New Website, But How Do You Get Folks to Look At It?
I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there.
Promoting Your Site Off-Line
The internet is a wonderful source of information and full of people that could be your customer. But there are many people that you would never meet online.
A New Twist To The Signature File Idea
After the incredible success of Hotmail.com, the use of signature files on all outgoing e-mail accounts has been a common method of web promotion.
Give Me Quality Over Quantity Every Time
In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity).
Internet Marketing and Getting Your Site Noticed
You may have created and established the best Web site in the world, however if the world does not know it is there, it will not do your business any good. As a result, knowing how to market your site and getting your site noticed is incredibly important to the success of your business and something you will want to concentrate your efforts on.
5 Innovative Ways To Advertise Your Web Site
1. Directory LinkingCreate a directory of web sites on a specific topic.
How To Make Your Online Testimonials More Believable
In order to have more trust in your visitors' eye, help you to pull more sales, you need put some testimonials on your website. But how to make your online testimonials more believable? Here are a few tips for your reference: 1.
Web Site Promotion: How To Use The Power Of Perpetual Marketing To Heat Up Your Sales
You may ask, what is perpetual marketing?Perpetual marketing means when a large number ofpeople promote one web site so they can all receivethe traffic generated by each other.It is a little known web site marketing secret that any online marketer can use to magnify his/her sales.
Profitable Target Marketing: 6 Lessons from Major League Baseball
Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back -- while also turning a profit -- can be a challenge.
Have you ever wondered why some websites get a thousand hits a day while others don't? Well, the secret lies in something called 'website promotion'.When I mean 'website promotion' it does not require you to spend loads on money to ensure that your site stands out.
Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable
Are you interested in empowering your website so it will become more profitable?Are you interested in making more of your visitors to buy from you?Are you interested in generating more sales, with little efforts?If yes, then pay close attention buddy.I have good news for you.
Generating Traffic to Your Web Site
When promoting any product or service every hitto your website counts.So assuming your site converts a percentage of visitorsto sales, the more traffic, the more sales you make!I have read a number of articles lately on how to write good ad or sales copy and optimising websites.
Time to Tell A Friend
The internet has the capacity, sometimes, to divorce not just our minds from our bodies and siphon us into cyberspace but also our common sense.When it comes to business models the internet seems to have managed to make us forget everything we knew in the Real World (RL for the acronym lovers) and slow down the length of time it takes us to re-learn it.
Web Site Promotion: Use Web Site Awards To Increase Your Credibility
Web Site Awards are given from other sites to reward your site for a specific reason.They will usually give you an award graphic or text link to include on your site if you win.
Make Your Web Site Work More So You Can Work Less
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?Creating a web site without a marketing strategy can be an expensive and time-consuming mistake.
How to Advertise on the Internet
Do you want to reach millions of potential customers for FREE? Well you can if you know how. The Internet, that massive network of thousands of computers around the world, also known as the "Information Super Highway," is your ticket to generating free leads and sales.
Promote Your Website Using Articles
Promote your website using articles - Internet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. That's why it is only natural that marketing with the help of providing sought after information to web surfers should be a key method in your online marketing strategy.
How Important are Back Links?
When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links.
(3) Three Traffic Boosting Strategies for Your Website!
Every day, on line marketers are dreaming up new ways to gain targeted traffic to their websites; and, almost every beginning marketer will take any kind of traffic to their website because the sign of traffic helps build confidence in the practice of learning to market products, goods, or services over the Internet. Be it SEO (Search Engine Optimization) to boost the ranking of a website, trading reciprocal links with complimentary websites for link popularity, or compiling opt-in email safe lists for direct marketing, the Internet marketer is sure to succeed when following in the footsteps of those that possess the tools and techniques of money making websites.
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