|Website Promotion Information & Articles|
Do Not Build A Website Until You Have Researched Your Keywords
Imagine that you have a $25,000 marketing budget foryour online weight loss herbal supplement business.Should you invest it in trying to build a site to rank #1in Google for "weight loss?" NO.
What would be the point? To get tons of traffic? Maybe.But people searching on "weight loss" could be lookingfor everything from weight loss diet books... to weight lossprescription drugs... to scientific studies on weight lossin middle aged men... to weight loss as a symptom of a rareblood disease. Do you really care about getting ALL thoseuntargeted visitors to your site? Are they ALL good prospectsfor your supplements? NO.
So before you spend one single penny - or one minute -buildingyour web site, find out what the low competition searchphrases are for your particular product. It doesn't matterwhether you are an affiliate selling someone else's product,or marketing your own proprietary supplements. Do your keywordresearch BEFORE, not after you've built your site.
Avoid setting an impossible goal, such as being #1 in Googlefor a general term like "weight loss." Isn't it wiser -and easier on you - to invest $1,000 building a site filledwith specialized pages, each of which revolves around ONE highlytargeted keyword like "over 40 woman's herbal weight loss"?
As Sean Burns explains in his book, Rankings Revealed,think about the business goals of your site. Strive to besuccessful with 50 highly focused pages, each of which rankshigh for a single phrase. Don't build 200 pages that are tryingto push you to the top for a general term that won't bringyou much real business anyway.
Keyword research and targeted pages are a smarterinvestment than hundreds of doorway pages that may getbanned tomorrow. With the techniques we teach atDominateSearchEngines, you canbuild key word-targeted pages that are actually usefulto your visitors. But you have to know which keywordsto focus on FIRST.
There are many free and low-cost toolsfor finding low competition search phrases.Visit http://www.content.overture.eom/d/USm/ac/index.1htmland click "Search Term Suggestion Tool". But whatever toolyou choose, go for search terms that are highly specific,relevant to your product, and have less competition thanthe generic terms.
Pinpoint targeting and low competition means higher rankings- with less investment of time, effort, and money.
You must also be sure that your targeted search term isincluded in the right places in the HTML. It should appear inyour Title, Description, your HI, H2, your first line of text,once or twice in each paragraph, once in bold, once in italic,and in some of your links. Don't know what I'm talking about?It's time to learn - just like you have to learn to usea saw, screws, nails, drill and glue to build a bookshelf.
Let's review that again - Here are the places your targetedkeyword needs to be placed if you ever want a chance at#1 ranking:
The Title of the page
Amazingly, many people disdain these simple rules as tryingto "trick" the search engines. But they are wrong.Including your targeted search term in the right placesis actually being POLITE to the search engines.It helps the spider decide whether your site is relevantfor a given search.
If your page is about "Atkins diet meal plans for women,"wouldn't it be logical for those words to be in your Title,your Description, your Headlines, your links, and your text?The only reason they wouldn't be is if your site is aboutsomething else! That's how the spiders think. So should you.Be smarter than your competitors. Simplify your site's HTMLand use it well.
Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.
Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)
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Grassroots Marketing Campaign
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Hunting For Online Directories - The In depth Strategy
Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it's traffic ranking a tremendous amount.
Developing a Profitable Web Business Concept
The first step to starting a profitable online business of your own is developing a topic for your website.You want to select from a list of topics that interest you since you are going to have to write original content for your website.
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Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition.More and more people are devoting more and more time to website promotion and it is becoming a feature of nearly all website promotion campaigns that they are embracing all known search engine promotion techniques instead of exclusively relying on one or two methods.
Sales Marketing: 10 Proven Secrets To Market Your Website Offline
Some Internet marketing experts have claimed thatthe best way to market online is to market offline!What does that mean?Below are a few amazing sales marketing ways to market your website Offline, for online success:1. Have a bumper sticker printed up with your website address and other business information.
Test Your Website Marketing Knowledge
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!RULES:There are no trick questions.
Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable
Are you interested in empowering your website so it will become more profitable?Are you interested in making more of your visitors to buy from you?Are you interested in generating more sales, with little efforts?If yes, then pay close attention buddy.I have good news for you.
Five Ways to Increase Your Website Conversion Rate
Though it's wonderful to get all those hits to your e-commerce web site, hits don't mean much unless you convert them into sales. This is especially true if you are paying for, and not converting, clicks.
Methods of Website Promotion
Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated.
The 5 Key Steps To Promoting Your Website
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Selling To Everyone Means You Sell to No One
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How to Get Directories to Submit Your Site - With this 5 Steps Guide!
So you have completed that new site and want to start your site promotion campaign by getting listed in some directories? Well,definitely a good idea, because those directories will provide you the initial thrust needed for visibility of your web site. But then how do you find those directories to submit your site to?No need to despair! Help is at hand! , allow this simple 5 steps guide help you out with your campaign:1.
(3) Three Traffic Boosting Strategies for Your Website!
Every day, on line marketers are dreaming up new ways to gain targeted traffic to their websites; and, almost every beginning marketer will take any kind of traffic to their website because the sign of traffic helps build confidence in the practice of learning to market products, goods, or services over the Internet. Be it SEO (Search Engine Optimization) to boost the ranking of a website, trading reciprocal links with complimentary websites for link popularity, or compiling opt-in email safe lists for direct marketing, the Internet marketer is sure to succeed when following in the footsteps of those that possess the tools and techniques of money making websites.
7 Affiliate Success Steps
How to get your business exposed for free!Everybody in the Internet marketing industry intends to do well, but the truth is that only about 10% of marketers actually succeed. So today you will learn about the tips that will point you in the right direction to make you big profits.
Top 10 Reasons Why I Reject Article Submissions
Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs. Unfortunately, I can only use a small fraction of the articles I receive because the writers are making one of the crucial mistakes listed below.
Link Cheating On The Rise
Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating.
10 Cool Ways To Attract People To Your Web Site
1. Give people a free subscription to your e-zine.
Search Engine Submission- Don't be a cheapskate!
Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great.
Profitable Target Marketing: 6 Lessons from Major League Baseball
Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back -- while also turning a profit -- can be a challenge.
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