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A Successful Link Exchange
Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!
The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal.
What is going to make you the most amount of sales if you are trying to sell fishing equipment? A link from an outdoor hobby website or a link from a bubble gum corporation? I think the answer is straightforward, the outdoor hobby website. The trick is to know your market and understand your customer. What age group would your customers be, and what other type of website would they look at if they were interested in your product?
Now, put yourself in your customer's feet, what would you search for if you were interested in your product? Type that search phrase into a search engine now and look at what results come up. Disregard the competition and look at the other websites.
I suggest you rate these websites in your head on the following criteria: relevance, design, content, and navigation. I ordered them by how heavily you should consider them. I already discussed relevancy; because of course you want to bring customers to your website instead of click-happy people.
You may be asking yourself what a website's design has to do with a link exchange. Well over the years I have noticed one trend, which is that websites with a very nice design tend to prevail faster than others. Know one wants to visit a website and have to wince to read the text. Content on the other hand is what brings the readers. Content can substantially improve the quality of your website because the internet is about information and if you have what people are looking for they will find you! Not the other way around.
Content is king, how many times has that been said? And it still holds true, content is what get websites links back to them, which in turn raise a websites presence on the internet. So why not have a link from a content website, in opposition to just another website trying to sell something?
And of course a websites navigation must be search engine friendly, because you will prefer to have the location of your link to be indexed by search engines.
Basically you should try to pick your link partners by first eliminating the irrelevant links, and then choose a website that is search engine friendly and has the potential to grow! And remember look for quality websites not high PR websites.
One of the first signs of maturity in a person's life is to be able to put yourself in someone else's shoes. For example you hit a car in the parking lot and don't leave insurance information, you later feel bad because you know if that was your car that got hit you would be angry about it. Get the point? Good now apply that to writing emails; put yourself in your reader's shoes.
Do you want to open another email that is titled "link exchange" or would you perhaps prefer to read something a bit more refreshing and alluring entitled "our partnership" or "link opportunity" be creative but don't stick with the old link exchange title that is highly overused.
The content of this email, however you entitled it should be very professional and businesslike. Use proper punctuation and complete sentences, also remember to compliment part of there website that is distinguishable so they identify that you actually visited it instead of simply finding there email address in cyberspace.
Don't trust what mom says "it's what's on the inside that counts." True content does help a website grow, but rarely do I trust a websites content if its design is pitiful. Remember be picky when choosing a link partner, personalize your letter, and be professional. As a final point do not partake in spam email!
Your Website on My Forehead
People are so focused on promoting their websites on the web these days that many are overlooking the original marketing medium-the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years-what cavemen used to sell I have no idea-but the point is still valid.
Converting Web Site Home Buyers to First Contacts
According the National Association of Realtors(R) ("NAR") surveys completed between 1999 and 2003, 66 percent of all home buyers stick with the first real estate agent they contact. The number one reason stated was that buyers perceive all real estate agents to be the same.
Marketing Your Web Site the Right Way is a Worthwhile Investment
I admit it, I have a problem. I'm a control freak and I like to do things myself because "I'll do it right and save money at the same time".
Google Pagerank - Microsoft Business Solutions Great Plains Certified Master Point of View
Google is the most popular internet search engine and even if we have to admit the popularity of such tools as yahoo, msn and altavista - google is the leader nowadays. If you would like to trick google - the answer is - it is virtually impossible, however it is possible to get high rank on yahoo or altavista.
Ten Free Ways To Promote Your Website
Often, website owners would like to promote their new business but are strapped for cash. What a dilemma! How to market your product if the public doesn't know your website exist? The odds are you will lack the flow of traffic to survive in the vast ocean called the World Wide Web.
Why You Need Submit Articles To E-zines
Ezine publishes have large amount of loyal subscribers. If you send articles to ezine publishes, readers have trust their editors' recommendation.
Test Your Website Marketing Knowledge
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!RULES:There are no trick questions.
The Sure-Fire Ways To Attract New Customers Now
1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book.
Five Fun Ideas That Increase Online Traffic
1. Using Hidden Links to increase subscribers or for acontest.
Do We Need Web Directories?
WEB DIRECTORIESDirectories play an important role in aiding a site's web visibility. Crawler-based search engines will, upon finding your site on a directory, or series of directories, consider these directories as one-way links.
Planning and Evaluating Marketing Programs
Measuring and understanding your Website's success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site.
Why Directories Might Save Your Websites Life
Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation.
Ten Heavy Duty Online Sales Grabbers
How to improve conversion rate for your website? How to get more traffic to your website? How to turn your traffic into profit? Here are some techniques you can use: 1. Give your prospects extra incentives so they will order quicker.
Banners You Cant Ignore
Some "experts" say they don't exist. Apparently we have become so accustomed to seeing banners, we have learned to ignore them.
Ineffective and Unethical Web Site Promotion Methods
In this article I discuss some ineffective and/or unethical website promotion tactics. I talk about them here so that you won't waste your time and resources pursuing them.
Link Building Secrets - Promote Your Website with a Proven Tactic
Building links to your website is of huge importance and something you should focus on significantly if getting ranked high in the search engine results is important to you. If you have a website, then more than likely getting a high ranking is of utmost importance.
How To Stop Your Site Disappearing Into The Void
Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges.
Website Promotion: 10 Uncommon Bonuses That Can Triple Sales
Website promotion is no longer easy to do.But if you know about these 10 uncommon bonuses and use them, your success may be assured.
You've Created a Business Website: So Now What?
Congratulations! You and your designer have just finished creating your business website. It's live on the Internet, waiting for all of those hot prospects to visit and hire you.
Types of Keywords
Keyword can be classified into three categories :-Single word Keyword-Multiple word Keyword-Keywords based on ThemeKeyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use special tools to find out a list of Keywords (search terms) searched by targeted audience, is one of the most important step in SEO.
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