|Website Promotion Information & Articles|
Test Your Website Marketing Knowledge
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!
There are no trick questions. You cannot ask the audience but I welcome you to 'Phone a Friend' (and forward this article onto them!).
"What happens if you submit your website to Google more than once?"
B. You are at risk of being penalised for multiple submissions
C. Your submission is bumped to the back of the queue
"According to a survey conducted by AC Nielsen in December 2004 what did people state as their primary reason for doing their Christmas shopping online?"
A. Saves time
B. Better prices
C. Ability to find a more personalized gift
"In Internet terms, what is a 'spider'?"
A. It's a virus that spreads using loopholes in certain web technologies
B. It's a software tool that search engines use to retrieve information from websites
C. It's another word for a person that browses websites
"What is the industry average click through rate for banner advertisements? I.e. what percentage of all banner ads are actually clicked on?"
"According to the latest research from the Computer Industry Almanac what was the worldwide online population in 2004? I.e. how many of the people, worldwide, accessed the Internet at some point in 2004?"
A. 934 million
B. 714 million
C. 579 million
Q.1 - "What happens if you submit your website to Google more than once?"
Google doesn't mind how many times you submit your website. However there are search engines out there that will penalise you for submitting too often. This is what Google says about submitting to its site:
"You are free to submit as often as you wish. However, given the nature of our inclusion process your time is better spent improving the content and links of your site."
Q.2 - "According to a survey conducted by AC Nielsen in December 2004 what did people state as their primary reason for doing their Christmas shopping online?"
A. Saves time
78% of the 1007 people surveyed gave 'Saves time' as their answer when asked their reasons for shopping online. The survey findings:
Reasons for Shopping Online:
Saves time 78%
Better prices 51%
More selection 43%
Easier shipping 40%
Ability to find a more personalized gift 28%
More information available about the products 20%
What this tells us is that people no longer view the Internet as a low-cost option. So perhaps you need to take a look at your own website and focus more on making the buying process as quick and simple as possible rather than trying to cut prices to attract buyers..
Q. 3 - "In Internet terms, what is a 'spider'?"
B. It's a software tool that search engines use to retrieve information from websites
When your website is submitted to a search engine the search engine sends out a 'spider' to visit your site and retrieve all the information from it. The spider then returns to the search engine with all the information that is then added to the search engine's database.
The results you see when you use a search engine are not live snapshots of websites. Instead, the results show the information that the spider collected the last time it visited each website. This is why it is sometimes possible to see a link that looks fine in the search engine results and then click on it to find it no longer exists.
This is because the search engine spider has yet to revisit this website and update the search engine's records.
Q.4 - "What is the industry average click through rate for banner advertisements? I.e. what percentage of all banner ads are actually clicked on?"
The latest studies indicate that only 0.39% of banners shown are actually clicked on. With powerful graphics and enticing offers this average clickthrough rate can be improved ten-fold or more. But the point remains that advertising by using banners alone no longer appears to be viable route unless, that is, the costs of using this method are exceptionally low.
Q.5 - "According to the latest research from the Computer Industry Almanac what was the worldwide online population in 2004? I.e. how many of the people, worldwide, accessed the Internet at some point in 2004?"
A. 934 million
It's predicted that this year the online population will hit 1 billion! Not all of these people will be your potential customers but no matter which way you look at - there has never been a better time to have a well-marketed website!
**SCORES - How Many Did You Get Right?
0 - 2: Don't forget - you learn more in this life from your mistakes than you do from anything else!
3 - 4: Well done! You obviously know your stuff or you're good at guessing!
5 out of 5: Outstanding! Top marks for you!
Michael Cheney is the Author of The Website Marketing BibleTM:"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"http://www.websitemarketingbible.com
[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.]
Website Marketer's Enemy No. 1
It's about an inch across by half an inch tall. It's quite innocuous and yet this silent killer reaps havoc every second of every day on your efforts to build your online empire.
What is it?
The DELETE key!
There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit your website - you need to get some people who will pay you in cash rather than compliments. You need to start approaching other website owners and start building an online network of contacts.
This is a crucial step to achieving online success. I once read a quote that applied at the time to conventional 'bricks and mortar' businesses but it just as pertinent if not more so for online businesses:
"You will not be successful by being a cave dweller."
Kind of obvious but there are so many business owners that are cave dwellers. Sitting in their offices staring at the phone day after day wondering why no new prospects ever phone them up. You have to stand up, open the door and get out into the world and shout from the rooftops about your business. If you're online you need to do the same for your website.
One of the best ways to do this is to establish reciprocal links with other relevant websites. But this is where Public Enemy No. 1 comes in - if you don't know how to bypass it all your efforts to contact the website owners and establish links with them will be in vain.
Those nasty spam monsters that roam the web harvesting email addresses from all web pages and then bombarding them with member enlargement hormones and get rich quick schemes have made it hard for you.
If you decide to try and email a website owner using the email address they make publicly available on their website you're already fighting an uphill battle. That email address is likely to be going through some form of spam filtering and if your email subject to this person has even a whiff of canned ham about it you'll be in that Trash Can quicker than you can say "$1million Ebay secrets".
So, what's the answer?
Well, for starters - don't be tempted to use software to do your links work for you. People like people. Not robots. Do your own dirty work. Also - try and find the name of the website owner and use that in your email to them.
One of the best ways to overcome the dreaded Delete Key when you are contacting website owners though is to use their online contact form. When they receive an email via the form they have on their website they know that a real, living, actual human being has filled it in and not some spam monster - hence - they're more likely to read it.
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
How One Free Advertising Method Can Trasform Your Income
A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.What if you can advertise for free and potentially get thousands of people to see your message? What if this same concept is viral and can potentially spread all over the internet?What if you can have potentially hundreds of websites linking to you, and in the process, boost your search engine ranking? What if this same concept also builds trust and credibility and brands you online as an expert, which could quite possibly increase your sales?What could this concept possibly be?It's staring you right in the face and you didn't even know it! It's called Article Writing.
Internet Advertising Solutions: 10 Things To Barter For, Before Buying
Before you spend your hard earned money, why not first try toexchange the products and services you have for the products and services that you need?Here are a few internet advertising solutions and ideas:1. Information Products - it could be ebooks, "howto" videos, cassettes, magazines, newsletters, paide-zines, courses, etc.
So You Have A New Website But The Phone Isnt Ringing Off The Hook?
So you have a new website but the phone isn't ringing off the hook? Were you expecting an overnight success with your website?Having a website professionally designed ensures you have a good looking site that is optimised for the search engines. This article is not about web design or search engine optimisation but outlines some suggestions that you, the site owner, can take to help boost genuine visitors to your site once it has been professionally designed.
Methods of Website Promotion
Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated.
Web Site Promotion: Use Web Site Awards To Increase Your Credibility
Web Site Awards are given from other sites to reward your site for a specific reason.They will usually give you an award graphic or text link to include on your site if you win.
Promote Your Website - Link Popularity
What is link popularity?The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Website Promotion - Need Inspiration to Write Articles? Check Your Stats!
One of the best ways to promote a Website inexpensively is to write articles about your Website's topic and submit them to "free content" sites. These sites are easily found; just type "submit free content" into your favorite search engine.
Free Advertising Techniques
The most successful advertising is obviously expensive.There are ways of free advertising that over time will work out to be just as profitable for you.
Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic
If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market.
How To Ignite Your Sales
If you own a website, you definitely want to improve visibility and get more traffic. There are a number of ways to do so like using search engine optimization, pay-per-click, submit to directories and more.
How To Promote Your Online Store
OK. So you took the leap and started your online store.
Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic
Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With TrafficYou could have the best opportunity, product, or service on the internet, but if you are not getting any traffic to your website, what does it matter? Getting massive traffic to your website is just the beginning of being successful over the internet. Nevertheless, it's not the end.
DIY SEO Part 3, Advertising
We have dealt with the tags so the search engines should be happy when they find you, now you have to shove your site in a few places that get indexed on a daily basis.This ensures that your website will get indexed by google, yahoo and alike as quickly as possible.
Website Promotion Internet Marketing Will Keep You On Top
Website promotion Internet marketing is perhaps the most important part of your Internet sales strategy. Without creativity, your website can get lost among the thousands of options awaiting surfers online.
11 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic at your web site.
6 Ways to Keep Them Coming Back
It is estimated that it can take the average consumer 5-7 times to see a product they like before purchasing. So with that in mind, how do you get your website visitors to come back to your site so they can see your product again?Jay Conrad Levinson, author of Guerrilla Marketing said, "Content is king.
The Amazing Ways To Jump Start Your Sales and Attract Orders
Every business owner want to attract more orders and have more sales. You can do this in smart ways.
Website Marketing 101
When it comes to website marketing and promotions, youneed to start here..
How to Increase Your Website Traffic in 3 Easy Steps
Promoting your website might seem like an enormous task that you cannot undertake own your own. However, increasing your website traffic and getting more people to visit your site is actually very easy to do.
7 Powerful Tips on Creating Good Content for Your Website
So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this?Having a lot of great content is one of the key ingredients to those websites that are successful and profitable.
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