|Website Promotion Information & Articles|
Converting Web Site Home Buyers to First Contacts
According the National Association of Realtors(R) ("NAR") surveys completed between 1999 and 2003, 66 percent of all home buyers stick with the first real estate agent they contact. The number one reason stated was that buyers perceive all real estate agents to be the same. This means that two out of every three contacts that you receive when you are the first contact, you are most likely to get the business.
There are two major items that get in the way of this not happening. First, if you don't show them how you are different from the other realtors and if you don't have a formalized conversion system.
The NAR news is good news if you are the first contact. But what do you do if you aren't? What can you do is a more accurately way of asking? Agents know there is a wide difference between experience and competence. This doesn't really matter though, agents main target isn't selling to other agents.
The key is to create a marketing process that pushes you in front of the line of other realtors.
The 2003 NAR report stated that 71 percent of buyers use the Internet to gather information on buying a home yet only 6 percent use the Internet to find an agent. This means that 65 percent of the people visiting realty-type web sites and just there for information. The 2003 numbers are an increase from 41 percent and 3 percent in 2002. Keeping at this same growth rate, the 2004 prediction would be 91 percent and 9 percent.
The Internet is the fifth method to find agents. The first four are: referrals, repeat business, met agent at open house or office walk-in. The fifth with the Internet were yard signs. The least effective at 1% were advertising trinkets and direct mail.
What type of Internet presence do you need in order to be first contact -- or part of the nine percent in 2004? With the Internet ever evolving trying to keep up creates a throw-up-the-arms frustration at times if you're not techie savvy or paying for someone else handing the site.
There are four major keys for staying present and being in the this nine percent:
I don't need to remind you that buyers are getting savvier every year with the Internet and with home buying. And due to this they will test your knowledge level during your first contact to see if you have what it takes to save them money, time and headaches. The latter, headaches, being
Just recently I called four real estate agent companies and asked them one question out of the yellow pages and it was amazing what I discovered and the way I was treated. One agent took my name and number, promised to call back, and never returned my call until the next day with kids and dogs
What are you doing to make yourself different? Communication skills need to be a big consideration. There are three major Internet communication items that make the determination of whether they are going to contact you or
1. Clear communication and instructions on the web site. This happens most of the time through linking. You ask visitors to click here but all they have is an underline on the word. Say "click here for." The other item is that
2. Ease of use. Is the navigational system of the site easy to use for visitors. Some people are very visual and by giving them an overall view of what they can find -- either in words or in a diagram eases their comfort level.
3. Provide details. Again, something similar to what I said in #1. Be clear, give details on what will happen if, where they will go next, or what they can expect to get or know by this. Remove the scariness of unknown quantities
Catherine Franz, business coach. Previously a real estate agent and exec with National Association of Realtors. Additional articles and ideas about marketing to attract business: http://www.abundancecenter.com
How To Increase Your Page Rank And Web Traffic FREE
Google is the most popular and most used search engine that is used in this day and age therefore it is important to increase your link popularity to your website with links that are pointed to your site which will result in increase a of your website traffic and your Google page rank. How do you do this? Is the question you are most likely linking of well is will tell you how and the best thing it is free.
Outsourcing Website Services - Can Your Business Benefit?
Would it surprise you to know that Compaq Computer? outsources?How about Underwriters Laboratories?? Gateway Computers?? Yes, even the Chicagoland Area Chamber of Commerce?! I have been involved with projects involving each one of these companies.They all outsourced specific portions of their projects.
Online Promotional Strategies For Start Up Entrepreneurs
As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs?Do you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on advertising? Yes. It is the webs most well kept marketing secret.
Website Promotion: 10 Power Secrets To Keep Your Profits Rolling
Here are 10 power secrets to help your website promotion and keep your profit rolling:1. Give people a free online utility.
5 Cheap Ways to Promote Your Website Offline
We get so caught up with internet marketing and "web building" that most of us tend to forget the "olden days" of marketing; offline marketing. Years ago, the web did not exist, yet, people still made millions!Why is it that all of a sudden most of us think that offline marketing is not worth the investment? If anything, the lesser the people that promote offline, the more the opportunity for you to slide in.
Power Training for your website
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. Power Training for your Website - Build that traffic By Marc Lindsay We all know what it is like to get in the gym and do a darn good workout don't we?? It feels exhilarating and you walk away with a sense of achievement and that you have done something right to your body Well I was in the gym the other day doing the strength component of my training and I it made me question myself.
Website Development and Promotion Tips for Internet Marketing at Home
Managing your online business from home is a great way to be more involved with your family and handle your business when it suits you. However, there is are things you need to know in order to work from home and make the most of your online business.
The Best Way To Promote Your Website
Everyone would like an increase in traffic to their website or an increase in their PR rating. There are many companies and websites offering promotion and optimisation services, however how much should you spend?I have found two ways; which have had a huge impact in the amount of visitors I have to my websites and of which has pushed up the PR ratings of my sites.
Website Promotion Ideas: 8 Simple But Effective Tips To Get People To Visit Your Web Site Often
If you have a website and desires to attract traffic and and to make your visitors visit you again and again, then listen up, buddy.Below are a few website promotion ideas and the secrets:1.
7 Innovative Ways To Advertise Your Web Site
1. Directory Linking Create a directory of web sites on a specific topic.
Avoid These Common Mistakes With Your Links...
Links are the main pillar of your website. To navigate from one page to another page in your website or to another website, you need to keep the links.
Promote Your Website - Link Popularity
What is link popularity?The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Internet Advertising Solutions: 10 Things To Barter For, Before Buying
Before you spend your hard earned money, why not first try toexchange the products and services you have for the products and services that you need?Here are a few internet advertising solutions and ideas:1. Information Products - it could be ebooks, "howto" videos, cassettes, magazines, newsletters, paide-zines, courses, etc.
What's in a Name?
Behind every good web page are codes only the search engines read. These codes help the search engines match your page with requests from their searchers.
Why You Need Submit Articles To E-zines
Ezine publishes have large amount of loyal subscribers. If you send articles to ezine publishes, readers have trust their editors' recommendation.
So You Have A New Website But The Phone Isnt Ringing Off The Hook?
So you have a new website but the phone isn't ringing off the hook? Were you expecting an overnight success with your website?Having a website professionally designed ensures you have a good looking site that is optimised for the search engines. This article is not about web design or search engine optimisation but outlines some suggestions that you, the site owner, can take to help boost genuine visitors to your site once it has been professionally designed.
Competition Freebies and Sponsorship For Free Advertising and Link Popularity
How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they pass their closing date there will be just as many to take their place.So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why.
1 Seldom Discussed Method Of Web Promotion
So you've made the perfect web site (in your eyes at least) and that all-important traffic is out there just waiting to visit you. You've done your research and followed the usual methods for making people aware about it, and you're now sat there twiddling your thumbs, regularly checking your traffic analysis tracker in case you get a sudden surge of visitors.
Website Promotion: 10 Ingenious Ways To Defeat Your Competition
Business is war.To get to the top, you must fight not only to survive but to rise above your competitors.
Free Website Promotion Guide - Website Promotion Mistakes
When webmasters have created their final master piece, their next step is to promote, promote and promote. This is a vital step in survival of your website and will increase your sales and visitors.
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