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Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.
In Part 1 (http://www.webmarketingarticles.com/CustomerDecision.htm), I took a look at understanding your site visitors' decision making process and providing them with the right information, thus converting more visitors to purchasers.
Here in Part 2 I will present some tips for attracting the right customers to your site and ideas for profiting through information sites.
Breaking Through the Clutter
If you are like most of us, getting people to pay attention and understand how you can help them is a daunting task. Repeated exposure is one way to catch your target customers' interest.
James Maduk has a unique system for doing just that, without becoming a pest. He has what he calls a search engine "Site Mesh" consisting of a hub and spoke family of Web sites (The hub and spoke concept is explained further in Part 1.).
By structuring the sites so they are related, but with each spoke a highly targeted, one-page site selling only a single product, he is able to achieve multiple listings on competitive key words in the search engines.
James explains, "What this means is that instead of having one chance of someone finding my site, I now have 55 chances - or as many chances as I have sales pages."
As an example, James owns three of the top 15 sites currently listed in the Google search engine under "sell audio ebooks", including the #1 and #2 listed sites. These same results appear in the Yahoo! engine as well, all at no cost.
Managing Sales Sites
In Part 1, Karon Thackston explained the multi-step buying decision and why many of your visitors may not yet be ready to purchase. If you own a sales site, those early in the decision process are not likely to buy from you.
There are ways, however, you can attract visitors to your site who are approaching the purchase stage. One is to have a presence on information sites that attract visitors in your target customer groups. On the information sites, visitors are gathering information and evaluating options. In other words, they are preparing to make a purchase.
Michelle Horstman, owner of Choice Promotional Products, www.choicepromotionalproducts.com, says, "I do get hits from advertising on 'informative' sites such as www.barmitzvahfindit.com, where they have a vendor area."
For those on a limited budget, Michelle suggests purchasing advertising on sites that participate in pay-per-click programs like Overture or Google AdWords.
"When you list with Google and others on your own, you may have to pay more than your ROI would justify." She explains. "However, when you advertise with an informational site, that site can afford to pay more for the clicks, since they are supported by multiple vendors/advertisers. Ask the site if they'll offer a trial period so you can see how much traffic it is producing."
Managing an Information Site
If you run an information site, the majority of your visitors will be too early in the decision process to purchase. So how can you both attract visitors in the early decision stages *and* earn revenue?
You can attract information seekers by structuring each page in your site so it gives information on a specific topic. This expands the list of key words through which searchers can find your site.
Other ways to earn revenue from an information site:
In any case, coordinating your Web site marketing to attract visitors in the "right" decision making stage creates a win-win situation. Your visitors find the information they need and you profit - through sales, advertising, or affiliate revenue - by meeting those needs.
About The Author
Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Her book, "How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses", shows how to better find, target, and attract Web customers. Read about it at WebSiteMarketingPlan.com - http://WebSiteMarketingPlan.com.
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Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.In Part 1 (http://www.
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The Sure-Fire Ways To Attract New Customers Now
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How to Test a Keyword for Success!
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Visitors Through Search Engines
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The Definitive Link Building Strategy
If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.
The Power of News!
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Avoid Search Engine Blacklisting
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same.
11 Awesome Ways To Attract More Orders
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The 4 Keys to Great Website Promotion - Helping Others with Friendly & Useful Services
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Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site
The number one key to getting business in the real estatehome sales market is to be people's first contact. TheNational Association of Realtor's last three surveys between1999 to 2003 said 66% of buyers stayed with the first realestate agent they contacted yet only 6% of this number camefrom web sites.
Website Promotion Internet Marketing Will Keep You On Top
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12 Ways To Promote Your Website Offline
So you have your website and you've done everything right on the web - search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc.And now you think you've exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right? WRONG!Here are 12 extra ways to promote your website without even turning your browser on:NUMBER ONE: Make sure that all of your staff know your website address.
FFA / Reversed Marketing
Have you ever submitted your ad to an FFA page? Most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox?FFA pages are gaining popularity popping like bombs everywhere!What is an FFA page? It is a free for all page.
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