The pros and cons of pay per click advertising.
In this article, we will go over some of the basics of pay per click (PPC) advertising.
First, what is PPC?
Pay per click advertising allows you to bid for placement in search engine results. It gives you nearly instant results which is a great advantage. The major drawback is that it can be costly.
If you are interested in instant results, these are the only 3 I would suggest:
Now, before you jump into the payperclick game, please read on:
It is very important to have at least $100.00 to RISK.. That’s right; risk. Advertising is a necessary evil, but should be played like the stock market.
You will have to do trial and error. I repeat, you will need to do a trial and error; there is no sure thing with PPC and you need to set a budget and see if you get an ROI (return on investment)
Do *NOT*, bid on every keyword just to get traffic. You need a plan and it should be to target your best selling products and only the major keywords.
There are many great websites and articles which explain PPC and I will post them below. I want to leave you with some very important tips:
First, set a budget. $2.00 a day (the lower the better) and check back often. All three ppc companies in this article allow you to set a daily and some a monthly budget
Second, do not bid for 1st place. Most shoppers will check out the top 3 or 4 websites before purchasing. Let the site who wants first place to pay for it.
Third, make sure your site looks clean and is easy to navigate. Your site should be finished and not under constructions. Make sure you have testimonials, about, a contact us and a privacy policy. Also, it is great to have a newsletter and have some sort of freebie available if possible.
Please feel free to post comments and questions.
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